Quest For a Better Planet

Where it all Started

Bon Beachie was founded just four years ago, emerged as a vibrant tribute to the beauty of beaches, oceans, and nature. At its inception, Bon Beachie is all about celebrating the carefree spirit of coastal living through stylish and comfortable beachwear.

Sign that says Please Leave Nothing But Your Footprints

A Shift Towards Sustainability

As the brand evolved over the years, a profound shift occurred. Inspired by a growing awareness of environmental challenges, Bon Beachie redirected its focus towards sustainability. The once purely aesthetic mission now became intertwined with a deep commitment to preserving the very environments that had inspired its creation.

Fashion with a Purpose

Bon Beachie stands for more than just fashion; it embodies a philosophy of responsible stewardship. The brand's ethos is rooted in the belief that fashion should not harm the natural world but instead contribute positively to its well-being. The transformation was more than a trend; it was a pledge to support and protect the oceans and beaches that had always been at the core of Bon Beachie's identity.

A New Vision

At the helm of this transformation is Marketing Impression, a company in the Netherlands under the leadership of Rudy van Gelderen. Rudy's relentless passion for water sports and his globe-trotting adventures to discover unspoiled beaches fueled his commitment to fight plastic pollution. It was during these explorations that the idea for the innovative Watertight Wristband Phone Pouch took shape. A product designed not just for fashion but for a cause.

The Impact of the Wristband

The Watertight Wristband Phone Pouch embodies Bon Beachie's ethos of sustainability and activism. For every purchase of a Bon Beachie item, $1 USD is pledged towards CleanHub, an organization dedicated to removing plastic waste from beaches and oceans. CleanHub's impact-driven model ensures that every dollar contributed translates into the removal of 1 kilogram of plastic waste. A tangible step towards cleaner oceans and healthier ecosystems.

A Beacon of Environmental Consciousness

Today, Bon Beachie continues to thrive not only as a fashion brand but as a beacon of environmental consciousness. With every accessory, the brand invites its wearers to join in the journey towards a cleaner and healthier planet. One beach, one ocean, and one fashion statement at a time.

The clean up process of Bon Beachie with CleanHub

How our cooperation with CleanHub works to clean up the beaches and oceans

Join our mission to clean up beaches and oceans, together we can make a difference by reducing plastic waste. For every sold wristband 1kg of plastic waste will be cleaned from beaches and oceans.

Our mission

At Bon Beachie, our mission is to blend style with sustainability, embodying a commitment to preserve and protect our oceans and beaches. We aim to inspire a community of conscious consumers who value fashion that makes a positive impact on the environment.

Through our innovative designs and eco-friendly practices, we strive to minimize our ecological footprint while celebrating the natural beauty of coastal living. We are dedicated to sourcing materials responsibly, reducing waste in our production processes, and supporting initiatives that promote ocean conservation.

Our vision

At Bon Beachie, our vision is to lead the fashion industry towards a sustainable future where style and environmental stewardship go hand in hand. We envision a world where every garment and accessory reflects our commitment to protecting our oceans, beaches, and natural ecosystems.

Through innovation and creativity, we strive to set new standards for sustainable fashion, demonstrating that luxury and sustainability are not mutually exclusive. We aim to inspire individuals and other brands to adopt eco-conscious practices, driving positive change across the entire fashion landscape.